OnlyDads and OnlyMums engage with family solicitors (in particular) more than just about anyone I know. When clients can’t find their local Resolution member solicitor or mediator on our directories, we will help them find their nearest good quality family solicitor. We look for Resolution membership, a team with particular expertise in different areas of family law, a good description of their ethics, and an approachable friendly manner.
Because we do this day-in day-out, I do feel qualified to offer Solicitors some feedback: This is free advice and comes from a good place 🙂
- If your firm was established in 1793 by Randolph Arbuthnot – do not go on and on about it. No one really cares!
- Please don’t fill your site with pictures of grey men in grey suits with biographies that (always) include…”walking, sailing, and gardening” What is that about?!
- If Chambers say you are the best thing since sliced bread – there is no need to splash it all over the website. It comes across as a bit showy-offy.
- Delete every mention of the word “leading”. There are 000’s of law firms all over the UK. You can’t all be leading!
- It is not the law that your websites have to be all the same and all a bit boring. Hat’s off to those who employ a bit of contemporary design and imagination!
Receptionists – (especially those answering the phone)
One rule here – if you have recently head-hunted a receptionist from your local GP’s surgery, retrain them quick. Their job is different now!
There was an occasion last week when I needed to get a Solicitor in Essex to offer some urgent telephone advice to a Dad who came home to find that his wife had left home and taken the children. I spoke to 3 firms. I was unable to get passed reception on the first two. All I needed was to find a solicitor who was willing to pick up the phone and speak to this distraught Dad. So frustrating. The third one put me straight through to a lovely female solicitor who listened, got what we needed, and ‘phoned the Dad straight away. Simple customer service.
I think there are two golden rules:
- It’s “social” so chat to people and don’t be boring on about the law all the time!
- sorry….my mistake…there is just one Golden rule!
Examples of legal websites we like:
All slightly tongue in cheek – but I do hope what I have written gives some food for thought. Bob