Groups such as OnlyDads and OnlyMums have developed a positive on-line profile with their Twitter accounts, blog, and websites during our five years of running. In that time we have never been told of any “anti-male hatred” on the Mumsnet Twitter stream or website. We have, however, been told repeatedly that F4J, while good at raising publicity, do little to help address the fundamental issues and problems experienced by mums and dads and their children during and after divorce and separation.
F4Js current campaign seems to be organised by Matt and Nadine O’Connor. It is aimed at M&S for advertising with Mumsnet. It’s a bit of a conveluted argument, but they seem to be saying that they want to stop M&S spending some of their advertising budget with a group that promotes “anti-male hatred”.
As I say above, running OnlyDads means that quite a few things are brought to our attention; but not once has it ever been suggested that Mumsnet are a group with an anti male agenda. I have seen no evidence of this charge.
This F4J “campaign” resulted in Matt O’Connor being escorted out of the Marble Arch branch of M&S yesterday dressed only in his birthday suit.
He will, inevitably, get some free publicity as a result.
Well in my view, such tactics are very undesirable. Picking on a female-led organisation has all the hallmarks of bully boy tactics. It is something all men should distance themselves from. The fact that many children in the UK don’t get enough time with their dad will not be solved by bullying!
(OnlyDads has contacted Nadine and Matt to ask them to stop this campaign. We await their response…)
I really do hope they stop and re-think! There is an awful lot of positive work being done with Dads and their children. Such work and progress is serious in nature. Mums and Dads and more importantly children, do not need to have this progress prejudiced by such pranks and the resulting negative publicity and backlash.
Mumsnet and M&S don’t need us to fight their battles – Justine Roberts (Mumsnet CEO) has given a very good rebuttal to this horrid campaign herself . I do however want to stress to Justine and the millions of mums who utilise the Mumsnet website, that there are countless dads who think that these actions are counter-productive and childish.
Bob Greig, Founder, OnlyDads